Humor, scariness, funkiness, harmony
a picture of Knower with Genevieve Artadi

Image Credits: Knower © Richard Thompson

October 9, 2017
Louis Cole and Genevieve Artadi are KNOWER, the Los Angeles duo who, from the 2010 album of the same name up to their 2016 album Life, mixes funk, electronic and jazz to create an explosive mixture of grooves, powerful melodies and videos that strike ears and eyes. We interviewed the singer Genevieve in the middle of their full band world tour.
> Ivano Rossato

Both of you had a jazz education. If there are some, which jazz elements are now present in your approach to music?
We try to bring fire to the groove that a lot of jazz music has. We also use a lot of chord extensions, and think of the relationship between the vocal melody and the instrumental parts as intertwined, not like the instrumental is just a backdrop for the singer to show off over. We also try to make each moment interesting as it goes by in subtle ways rather than give cut-and-pasted repeat blasts.

You have always made great use of YouTube and videoclips building over time a large number of followers. Nowadays, in the “internet era”, can music still exist without images and video?
Probably, but the videos have been essential to our career.
Your music, lyrics and visual ideas often have a great energy in hitting the audience; is it only entertainment or the artist has some kind of “role”?
We put a lot of care into every aspect of the music, and even though we aren’t visual artists, we try to make the animations and videos match the vibe. We are expressing the things we think about and talk about; how we experience the physical world, our internal worlds, and the internet world, and put them into the music in a way that is entertaining and satisfying for us. I like to think we are painting a complete picture of what we feel with our overall output, and hope it will reach people…this picture includes humor, scariness, funkiness, obvious harmony, not obvious harmony.
What is your approach in composing and arranging new music?
Over the years we’ve taken different approaches, most recently we’ll talk about the vibe we want to bring, then Louis builds many, many instrumental sections for several songs, then we work together on melodies and lyrics. A lot of drafts, a lot of different ideas have made it into our songs, especially on Life.
In what direction is your music evolving? What are your next projects? With which artist would you like to collaborate in the future?
We are both working on solo albums. I am also proud to be on the new upcoming Mike Richardson Fame Cult album. We will soon start working on a new KNOWER album, and I think it will be crazy since our lives have been nice and crazy over the past couple of years. I would love to collaborate with Ryan Power. I would also love to be musically involved with David Lynch somehow.

Your influences seem to be 360°, what’s in your playlist in this very moment?
Henry James Halliwell – Some demos from August 2017; String Boys – Beauty and Good Times; Ryan Power – “Empty the Jewels”; Bernice – Puff EP.
Reservados todos los derechos – All rights reserved – 版權所有 – 版权所有;  Humor, scariness, funkiness, harmony a picture of Knower with Genevieve Artadi copyright Jazzespresso 2017.
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